We found Anna and Yvette a great team to work with. They firstly took the time to listen to where our business is at, then reeled off a comprehensive list of possible actions we could carry out to improve our marketing. Apart from Anna and Yvette obviously knowing their stuff and being up to date with the latest ways of marketing, what really impressed me was the motivation and energy they have and enthusiasm for making things work.
Although we believe we have a reasonable idea about marketing we also recognised the need to engage professionals to actually make it happen and put together not only a marketing plan but an action plan. So we engaged X2 Marketing and they delivered what they promised. With so many businesses out there dabbling in marketing, I’m glad we picked the right company. I have since recommend X2 Marketing to a number of businesses.
We deal with a lot of businesses and see both successful and struggling businesses and recognise that marketing is a key part of any successful business today, to remain competitive or grow you need to be actively marketing. Technology has revolutionised our Accounting industry with Cloud Accounting as it has the Marketing industry with the internet and social media. Anna and Yvette seem to have a handle on all aspects of marketing and also like us accountants like to measure the results to see what works and what does not so as to make continual improvements to the business.
Just by simply having an initial meeting with X2 Marketing I’m sure would convince any business owner that these people are highly motivated and know their stuff – a great combination for a business looking at improving its marketing.
Profit Developers Accountants
Like a lot of small businesses, marketing was never high on my ‘to do’ list, and was often placed in my ‘too hard’ basket. I was too busy doing what I do best, running my business.
I found working with X2 Marketing very easy, with a refreshing no-nonsense approach to marketing. X2 initially undertook a Marketing Plan for me and it blew me away. I felt they understood me better than my partner. It was not just the detail that they were able to get from me, but they also helped me see the bigger picture for my business and focus moving forward.
I found the whole team at X2 Marketing to be energetic, passionate and persistent to get the job done. In addition to their great copywriting skills, they also provided excellent design work and other support to just get the job done.
I would have no hesitation in referring X2 Marketing to any business, large or small, for their marketing needs. I have been more that happy with their service and delivery.
It is a pleasure to deal with x2 Marketing to grow our business. When we started to work with x2 Marketing we felt that we had it all sorted, however after our first extensive consultation we knew that we had many improvements to make and opportunities to leap for. Anna and Yvette added a personal touch to our marketing and helped guide us in the right direction. We were always impressed and blown away from the work they delivered. The marketing strategy was clearly outlined and presented along with a long list of actions and steps for us to start implementing right away. Not only was the report provided but the team behind them to complete the work meant that we now had our own marketing team working with us! That was exciting. The x2 Marketing team is always on the same page and sending through marketing ideas and tips we can do to help grow our business. What I loved most was that it covered everything there was no stone left unturned.
The Bee Hive
We engaged X2 Marketing in mid 2013 to assist with all of our marketing material for our annual staff awards (the “GEM” Awards). We wanted a fresh look that would grab the attention of our staff, with not much turnaround time. After our initial brief to Yvette and Anna, they came back with some fantastic designs to choose from, and the only issue we had was choosing between the designs they had created! Our marketing materials were a huge success as the response we had for nominations in our 2013 awards was significantly higher than the past few years.
Yvette and Anna kept us well informed throughout the entire process, and we never had to follow up with them once. They were both friendly, professional and nothing was ever too much trouble. Their turnaround time and the quality of work that we were presented with can’t be faulted. We look forward to working with X2 Marketing again in the future and can’t recommend them highly enough.
Eversafe Security Australia engaged the services of X2 Marketing during 2010 to draft an introductory letter to be sent out to schools as part of a marketing campaign…..to “dip our toes into the marketing world “ so to speak. The letter accurately reflected the professional image and core values that Eversafe wished to portray and resulted in a few enquiries from the targeted schools.
As a result, Eversafe decided to formulate an ongoing professional relationship with the team at X2 Marketing and we have never looked back.
Anna and the team have extensive insight into the internal workings of the Google and SEO space and, as such, were instrumental in not only educating us but liaising and consulting with our Web Site Managers, with a view to achieving higher rankings for Eversafe. This resulted in more traffic to our website.
They also developed a method of recording, tracking and analysing leads to “ test and measure” the success of our marketing campaigns, educating and liaising with our staff who have undertaken these duties.
In addition to this, they researched other marketing options, only recommending campaigns that were commercially viable as well as fielding and analysing numerous marketing opportunities offered by other organisations such as : Trade Publications , Web Site and SEO managers, saving us both time and money.
X2 Marketing also liaised and negotiated with representatives of various Home Shows in which Eversafe was an exhibiter, with a view to maximising Eversafe’s presence at these events.
Anna and her team were instrumental in establishing a relationship with the Channel 9’s A Current Affair program resulting in Eversafe featuring regularly in stories as an expert on electronic security.
Anna and her team are client focussed, results driven and conduct themselves in a highly professional and efficient manner.
I would not hesitate in recommending the services of X2 Marketing to any company that is seeking to enhance their presence in the marketplace.
Paul and Jenny Mase
I first commenced working with X2 Marketing in January 2013. Having been referred by a business associate I was keen to meet X2 to find out more about the marketing solutions that they offer to businesses. After my introductory meeting with the team, they left me thinking about some of their initial thoughts towards the new avenues I could explore in order to grow my business. In fact, so much so that I called them the following week and we commenced working on a business growth strategy. I have always found the team to be very knowledgeable, thorough, creative, hard working and professional. The team at X2 have become a part of the success of Pacinos. Through a well devised and carefully executed Social Media strategy, X2 Marketing has increased both my Facebook, Twitter and Google + followers ten fold. I’ve also found a 100% increase in the level of interaction and engagement our online audience now has with us. I cannot recommend X2 Marketing services enough, and I haven’t looked back since my first meeting with them.
Pacinos Italian Family Restaurant
It was a pleasure working closely with both Anna and Yvette whilst marketing Vicolo Risotto Bar. Their professionalism, passion and dedication is a credit to their company and work they undertake for their clients. Thank you from the Vicolo Team.
Vicolo Risotto Bar
I was referred to X2 Marketing through a mutual business colleague and after my initial meeting with X2 Marketing I was impressed with the team. I walked away from this meeting thinking there was so much more I should be doing, and I had been missing out on so many opportunities because of the ad hoc nature of how I ran my business.
My business had been in operation for nearly ten years with the same branding, so the first area we addressed was my old and out of date branding. X2 Marketing helped me identify where I wanted my business to go, I then left it to the X2 Marketing team to come up with revised branding (including a logo) that was fresh and still appropriate for my business.
When the ladies from X2 Marketing presented the new brand to me, I was very pleased as I felt they had really listened to me, it was exactly what I wanted. The next task was to take this new brand and integrate it across the rest of my business from the website to marketing collateral, uniforms, signage and menus.
The next step of the rebrand was to upgrade my website, as it was very old fashioned and hard to use. I told the X2 Marketing team I was looking for a website that allowed both my staff and I to add images and content. In addition one that allowed patrons to book online and make online function and employment enquiries. Again, I was extremely pleased with the end result as the website was very impactful and easy to use.
The X2 Marketing team updated the new design across all facets of my business. To this day, X2 Marketing work alongside us to implement marketing within our business on an ongoing basis and are an integral part of our team.
Aangan Indian Restaurant
When I posted an advertisement on seek.com.au for a marketing manager I was pleasantly surprised to receive an application from the ladies at X2 Marketing. At the time I was looking for an internal resource but the ladies presented themselves so thoroughly that I was highly impressed with their knowledge, skills and expertise.
Since our conference centre commenced working with X2 Marketing in July 2013 we have been nothing but extremely satisfied with the high quality of their work and attention to detail. No stone is left uncovered. X2 Marketing helped us to identify the target markets that would secure us the most amount of business and how to successfully market to these segments. The marketing strategy and accompanying action plan they presented to us was professional, clear and concise.
X2 Marketing have been an integral part of our team for the past 10 months. They have integrated with ease into our organisation and our marketing team. The resulting impact of working with the X2 Marketing team has been a substantial growth in both our enquiries and bookings. We have also improved other areas of our business as a result of their combined 15 years of experience across a wide range of different industries.
Foothills Conference Centre
“Before starting with X2 Marketing I thought the only way to get ahead of my competition was to buy them out. I was looking at investing $500,000 to buy a competitor’s business because I thought it was the only way I could grow my business. After meeting the team from X2 Marketing they discussed with me a range of marketing activities I could do within my business to improve my results and start increasing my sales. Three years later my business has grown and continues to grow each month. As for the competition…what competition?”
Strong Life Gutters and Roofing