X2 Marketing has a reputation throughout Melbourne for getting a great return on investment for clients. We have been living and breathing marketing for over 15 years and provide our clients with innovation and creativity that gets results.

What does X2 Marketing have to offer…

We are a one stop shop, full service marketing agency that takes away the hassle of dealing with multiple agencies. You will no longer need to deal with an Internet company, a design company, a social media company or any other marketing company, because we can do it all for you or have our partner companies offer you the most cost effective and results based services on the market.

When we first meet business owners they are quite often still unsure if marketing will really help their business. Firstly because they have attempted to market their business themselves and got pretty average results, and secondly they just don’t have time or willingness to invest in marketing their business.

However, with the growth of online marketing and necessity to move with the times, it has has forced many businesses to take marketing more seriously for fear they will be left behind.

There is no one ‘best solution’ for marketing a business, even businesses within the same industry, will have a different marketing strategy because their overall business plan will most likely differ.

At X2 Marketing, we like to work from a top down approach, size up a business from the outside and create a big picture before going into the detail. This is the mistake most businesses make, they attempt to market their business for example through advertising in the local paper, however they don’t even know if their target market reads the local paper. So the first step X2 Marketing undertakes is identifying who your target markets are and what are the best possible ways to market to them.

There is no science behind marketing but what there is, are tried and tested methods that expose a pattern of success.

Once we understand you, your business and your clients/customers, we then create what we call a ‘Marketing Action Plan’. This provides the grunt of your ongoing marketing work, including the activities, timelines, budget and who will complete the work. We review the Marketing Action Plan weekly to ensure no stone is left unturned.

Sitting alongside the Action Plan is a Campaign Analysis Report which provides the detail on the success of each campaign and drives the ongoing marketing work moving forward.

Why chose X2 Marketing….

With over with over 15 years combined experience in a wide range of industries from small to medium to corporate business, we can assure you, you are dealing with experienced marketers.

We also pride ourselves on providing a boutique service. Unlike many of the large city based marketing firms, the buck stops with us. We love to get into a business, get to know you and become part of your business. You’re just not a number to us, your people in a business with a vision and we understand that.

When we say we deliver, we deliver guaranteed!

Where is X2 Marketing going…..

The idea behind starting X2 Marketing (formerly The Business Bootique) was to step away from the shackles of another business owners vision and do it ourselves. To provide a service to businesses that was personal, delivered results and developed a long lasting relationship between both parties.

The growth of X2 Marketing has come from many learnings and opportunities but most of all the experience of dealing with businesses individual needs.

X2 Marketing will always remain boutique and personal, however continuously strive to challenge the boundaries with new marketing concepts and ideas.

Onward and upward from here!