Client: Pacinos Italian Family Restaurant

Objective

X2 Marketing were approached by Pacinos Italian Family Restaurant, who were keen to grow their social media following and interaction, and in addition, to attract new customers to their weekly $10 Parma nights, lunch specials and seasonally hosted events. In response to this, X2 Marketing derived a marketing strategy for 2013/2014 that involved a combination of offline and online marketing activities, which was then broken down into a weekly and monthly action plan for ongoing execution.

Results   

• 100% growth in Facebook, Twitter and Instagram followers
• 100% increase in social media engagement
• High levels of attendance at seasonal events
• Ongoing ‘sell out’ $10 Monday Parma Nights, which have resulted in the need to conduct 2 dinner sessions; 6-8pm and 8pm onwards
• 50% growth in daily lunchtime trade

Testimonial

I first commenced working with X2 Marketing in January 2013. Having been referred by a business associate I was keen to meet X2 to find out more about the marketing solutions that they offer to businesses. After my introductory meeting with the team, they left me thinking about some of their initial thoughts towards the new avenues I could explore in order to grow my business. In fact, so much so that I called them the following week and we commenced working on a business growth strategy. I have always found the team to be very knowledgeable, thorough, creative, hard working and professional. The team at X2 have become a part of the success of Pacinos. Through a well devised and carefully executed Social Media strategy, X2 Marketing has increased both my Facebook, Twitter and Google + followers tenfold. I’ve also found a 100% increase in the level of interaction and engagement our online audience now has with us. I cannot recommend X2 Marketing services enough, and I haven’t looked back since my first meeting with them.

Mark Natoli – Pacinos Italian Family Restaurant

 

Client: Foothills Conference Centre

Objective

X2 Marketing submitted an application (via seek.com.au) for a Marketing Manager position that Foothills Conference Centre had posted. The owners of the conference centre were looking for a part time Marketing Manager to oversee the marketing strategy and direction for the centre for 2013 and beyond. X2 marketing were successfully in securing the position and work in an ongoing, offsite capacity to support all marketing and sales activities for the conference centre on a weekly basis.

Results   

• 100% growth in conference centre bookings for select industries including Not For Profit, Education, Government, Corporate, Training Organisations (achieved via targeted marketing campaign)
• 100% increase in private (weekend) bookings
• 100% increase in social media presence and responsiveness
• 4 star accommodation rating received
• PR Strategy developed and successfully executed in the form of a ‘Community Fun Day’ held to open the new accommodation complex to the general public and community and raise the public profile of the conference centre (with funds donated to two charities; Compassionate Friends and Beyond Blue)

Testimonial

When I posted an advertisement on seek.com.au for a marketing manager I was pleasantly surprised to receive an application from the ladies at X2 Marketing. At the time I was looking for an internal resource but the ladies presented themselves so thoroughly that I was highly impressed with their knowledge, skills and expertise.

Since our conference centre commenced working with X2 Marketing in July 2013 we have been nothing but extremely satisfied with the high quality of their work and attention to detail. No stone is left uncovered. X2 Marketing helped us to identify the target markets that would secure us the most amount of business and how to successfully market to these segments. The marketing strategy and accompanying action plan they presented to us was professional, clear and concise.

X2 Marketing have been an integral part of our team for the past 10 months. They have integrated with ease into our organisation and our marketing team. The resulting impact of working with the X2 Marketing team has been a substantial growth in both our enquiries and bookings. We have also improved other areas of our business as a result of their combined 15 years of experience across a wide range of different industries.

Li Penman – Foothills Conference Centre

 

Client: Vicolo Risotto Bar

Objective

X2 Marketing received a phone call from Maria Larosa, Vicolo Risotto Bar’s owner, after being recommended by Moonee Valley Council. Vicolo’s sales had fallen and Maria wanted a marketing plan developed and subsequently executed that would assist Vicolo to re generate business in a stagnating market. Working alongside the Moonee Valley Council, Maria also wanted to raise the profile of Puckle Street, Moonee Ponds and to attract past and new customers to the area.

Results   

• Developed a positive relationship with Moonee Valley Council and other Puckle Street traders on behalf of Vicolo Risotto Bar
• Successful joint venture partnership developed with Melbourne food blogger and critic Kenny Weir from Consider the Sauce (‘CTS’)
• 70% growth in catering bookings
• 100% growth in lunchtime trade
• 100% increase in social media presence and responsiveness

Testimonial

It was a pleasure working closely with both Anna and Yvette whilst marketing Vicolo Risotto Bar. Their professionalism, passion and dedication is a credit to their company and work they undertake for their clients. Thank you from the Vicolo Team.

Maria Larosa – Vicolo Risotto Bar

 

Client: Aangan Indian Restaurant

Objective

Results   

• Developed and executed a new and modern brand for Aangan across all marketing materials (website, menus, signage, posters, flyers, social media)
• Successfully raised the profile of Aangan with the ‘white collar’ market
• 100% growth in catering bookings
• 100% increase in social media presence and responsiveness
• Successful opening and launch of the new Aangan Derrimut restaurant
• Events calendar for 2013 and 2014 constructed and successfully executed (including participation in The Age Good Food Week, The Age Night Noodle Market, local markets and fairs)

Testimonial

I was referred to X2 Marketing through a mutual business colleague and after my initial meeting with X2 Marketing  I was impressed with the team. I walked away from this meeting thinking there was so much more I should be doing, and I had been missing out on so many opportunities because of the ad hoc nature of how I ran my business.

My business had been in operation for nearly ten years with the same branding, so the first area we addressed was my old and out of date branding. X2 Marketing helped me identify where I wanted my business to go, I then left it to the X2 Marketing team to come up with revised branding (including a logo) that was fresh and still appropriate for my business.

When the ladies from X2 Marketing presented the new brand to me, I was very pleased as I felt they had really listened to me, it was exactly what I wanted. The next task was to take this new brand and integrate it across the rest of my business from the website to marketing collateral, uniforms, signage and menus.

The next step of the rebrand was to upgrade my website, as it was very old fashioned and hard to use. I told the X2 Marketing team I was looking for a website that allowed both my staff and I to add images and content. In addition one that allowed patrons to book online and make online function and employment enquiries. Again, I was extremely pleased with the end result as the website was very impactful and easy to use.

The X2 Marketing team updated the new design across all facets of my business. To this day, X2 Marketing work alongside us to implement marketing within our business on an ongoing basis and are an integral part of our team.

Sumit Malhotra – Aangan Indian Restaurant